Brand Strategy | Marketing
Boiler Room
When alternative music & culture platform Boiler Room launched in a new market, strategy and communications for two launch events + social media activations was delivered as part of a global activation with collaborating brand Budweiser. 
Local messaging and activations across paid media, influencer seeding, social media campaigns, and other guerrilla promotions were concepted and executed to celebrate the official linking up of China's underground music fans to the global community of Boiler Room, and to amplify the Chinese livestreams of two local city events, which each achieved over 5m unique viewers on average – a record-breaker for Boiler Room.Brand Strategist & Marketing Lead: Lillian He (Silk Agency)
Client: Boiler Room