I've helped dozens of luxury and lifestyle clients craft strategies, campaigns & content to break into new market segments, from European design brands entering Asian markets, to niche cult startups growing to target a different demographic of consumer.

Drawing from this background, I generate and execute ideas to engage audiences of design and culture spaces in meaningful ways. As a creative strategist, curator or editor, my mandate is to understand your audience and bring them into your world with the most effective and innovative approaches, programs and content.